The Madagascar Certification Standard
Trust starts local. The EGUM mark takes it global. Businesses assessed by EGUM against community-informed standards — and every mark is live and verifiable everywhere.
Verify an EGUM mark
Global brand infrastructure
What is EGUM
EGUM is a global certification brand. Businesses, products, and services certified against the EGUM Standard carry the EGUM mark — a signal that they have been independently assessed and found to meet a defined, published, and regularly reviewed set of criteria.
The EGUM Standard is industry-informed, but EGUM-controlled. Like an ingredient brand, the mark sits on top of other people's businesses — across industries, countries, and categories.
The standard is shaped by the people who know each market best — local businesses, consumers, and industry participants who contribute through EGUM community chapters.
Evidence-based
Every criterion requires evidence, not assertion. Claims are provable, not assumed.
Industry-informed
Category standards are shaped through consultation with industry participants, experts, and charter members.
EGUM-controlled
Only EGUM defines the standard, makes the assessment decision, and awards the mark.
Publicly verifiable
Every mark is live and checkable. The verification record never leaves EGUM.
"The mark can travel. The verification record never leaves EGUM."
Local First · Global Standard
EGUM standards are industry-informed and locally aware. Businesses, consumers, and experts in each market contribute knowledge through EGUM community chapters — proposing criteria, flagging local realities, and helping the standard reflect the markets it covers. EGUM retains final control over the standard and every certification decision.
Local domains are not just marketing links. They are official EGUM verification endpoints for local markets. When a business in your city gets certified, its record can be verified through an official EGUM domain for your country or region.
How local authority works →The Certification System
The four letters of EGUM map directly to the four certification tiers. Each letter represents a level of verified trust — from listed to premium certified.
A basic EGUM record with entry-level identity and listing checks completed. The foundation of trust.
Identity verified · Active operation · Accurate information
The business operates openly — pricing, ownership, terms, and communication are transparent and accessible.
Pricing published · Ownership disclosed · Complaint process
The business meets the full EGUM Standard — verifiable claims, transparent operations, and demonstrated accountability.
Operational transparency · Checkable claims · Impact statement
Reserved for category leaders. Independently audited. Annually reported. The most coveted mark in the system.
Independent audit · Annual report · Named accountability
How It Works
Select the tier you wish to achieve. Each tier builds on the last — all lower-tier criteria must be met. Review the published EGUM Standard to understand what evidence is required.
Complete the application form with supporting evidence for each criterion. Applications can be submitted directly or through an approved EGUM Integration Partner.
The EGUM assessment team reviews your evidence. We may request a verification call or additional documentation. A decision is communicated within 20 business days.
On certification, you receive your EGUM Verification ID, digital badge, and EGUM scan code. Display the mark on your website, packaging, signage, and communications. Renew annually.
Verification
EGUM verification only occurs through EGUM-controlled surfaces. A copied, lapsed, or revoked mark cannot produce a valid EGUM verification record.
On any digital surface, the EGUM badge links directly to an EGUM-hosted verification page. The authoritative record is served by EGUM — not by the business displaying the mark.
On physical packaging, signage, and labels, the EGUM scan code resolves to the official EGUM verification endpoint. Works on any smartphone. No app required.
Search any business, Verification ID, or scan any code directly in the EGUM app or at egum.com. The public register shows all active, expired, and revoked certifications.
Integration Partners
Approved companies can integrate with the EGUM Partner API and help their own clients work toward certification. Partners facilitate. EGUM decides.
Register your interestCommunity
EGUM community chapters bring together businesses, consumers, and industry experts who know their market. Local knowledge shapes the standard. EGUM controls the certification.
Join the first cohort of businesses setting the standard. Apply for certification, join your local community chapter, and help build the trust infrastructure your industry needs.